If you don't know NASCAR, you may not know that guts, strategy, science and luck all play an equal role. To them, NASCAR isn't even a sport. It's just a bunch of white guys driving in circles. When we won the new business pitch for the brand, the goal was to shatter that misperception and prove to the world just how tough, exciting, unpredictable, intelligent and diverse NASCAR truly is.

"Twist" took Ad of the Day honors in Adweek
Directed by Mark Romanek | Phil Joanou