Every year, deforestation claims millions of hectares of woodlands. But only 5% of all global warming press coverage talks about it. So, Hyundai gave trees a voice, to let them speak up for themselves. By collecting data from trees on three different continents and processing it with bespoke AI tools, Hyundai turned that data into language, creating an entirely new way for journalists to communicate with trees. The only question is, now that they can speak, will we listen?

WINNER 2025 Cannes Lions Gold 2x, Silver 1x for Digital Craft